Causal Science and Analytics Practitioner. I help teams measure and isolate impact from messy data and biased baselines using transparent, reproducible methods. I have nine years of experience in data operations and analytics. I use Python, R, SQL, and even NetLogo to measure the difference between what happened and what would have happened anyway.
Brain Dump on Marketing Analytics
Interactive tools and guides for marketing measurement covering attribution, incrementality, MMM, uplift modeling, budget optimization, and lift reporting.
Interactive reference for customer analytics covering loyalty measurement, market basket analysis, and share-of-wallet modeling.
Interactive math primer covering p-values, power analysis, regression reading, and statistical reference tables.
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